Munchy Crunchy Protein™
So satisfying and packed with 16g of plant protein, Munchy Crunchy Protein™ is the perfect snack straight from the packet. Canesta partnered with Munchy Crunchy Protein™ to craft a high-functioning e-commerce website that showcases their new line of crunchy snacks. The main priority was ensuring the dynamic and image-heavy site remained fast to load and was search optimized.
Custom-linked product variations were used to allow customers to buy different sizes of products while showing different content for each different product option. This created a much better user experience, as well as the ability for the brand to attract longtail organic search traffic for highly specific keywords in a competitive niche.