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Established in San Francisco, California, Dianella is known as the world’s first haircare brand to use Blueberry Extract in its products. Praised by dermatologists worldwide, this special vitamin-rich ingredient has proven healing properties. By combining clinical research with a game-changing approach, the brand has created the hair care products of the future based on plant-based, cruelty-free, vegan formulas.
Canesta partnered with Dianella to remodel their digital image emphasizing the high-quality natural haircare products and what their brand truly stands for. Furthermore, Canesta works tirelessly on Dianella’s digital marketing strategy and its execution to help the brand’s “products of the future” reach a wider audience.
Presentation is everything. Canesta created Amazon Enhanced Brand Content (EBC), known as A+ content for Dianella’s product listings, to boost their brand representation on Amazon and impress their potential prospects.