Google Performance Max

Google Performance Max 101: What, When & How

“Always deliver more than expected”– Larry Page, CEO of Alphabet Inc. Google Performance Max campaigns upgrade, widely referred to as pMax, was announced by Google a little more than a year ago, and today, it …

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Canesta Joins Bing Partner Program

As a Google certified partner, we know the value of PPC certification and the on-going learning process. A growing number is using Bing as their primary search engine due to the enhanced search experience in …

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