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Shopify is a subscription-based eCommerce platform that allows you to grow and manage your business. The platform is all-encompassing, offering countless customization features for your online store.
PPC (pay-per-click) is an important part of search marketing, allowing you to maximize your online sales and ultimately improve your bottom line. Preparing and executing successful PPC strategies ensures your business has better conversion rates, as it drives potential customers to your online store and leads to an increase in revenue.
Our team at Canesta knows that your online store would be your shop’s window in the digital world. We know that just like every shop window you see on the street, your goal is to present your inventory flawlessly and make it as lucrative as possible.
We also know that merely creating a great shop window is not enough. Today your eCommerce business can’t rely only on organic traffic, just like a physical store can’t rely only on the random people walking by the window to see your products. That’s why we prepare extensively and analyze comprehensively to deliver maximum results from your PPC campaigns.
What is Shopify PPC?
As opposed to other more traditional scattergun advertising approaches, Shopify PPC doesn’t focus on large general audiences, hoping to get a bit of traffic. Instead, Shopify PPC is laser-focused on a targeted audience of prospects who are already looking for your products online.
PPC, also widely referred to as “paid search,” is a digital marketing strategy, delivering almost instant results to your Shopify shop. If done correctly, you should immediately see results in your conversion rates, and your revenue should start to rise. Google, Facebook, and Instagram are the most popular platforms for a successful PPC campaign.
Our tactics include broader and more holistic strategies when it comes to Shopify PPC campaigns. Our team ramps up your sales by maximizing your store’s potential. We also implement SEO organic marketing and social media advertising to ensure that we deliver the best possible results and squeeze the maximum out of your PPC campaigns.
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Why does Shopify PPC matter?
The answer to that question is simple: highly targeted audience and more conversions. Pay-per-click advertising targets individual potential customers, as the paid ads that come up on their screens are primarily based on their interests and previous browsing searches. Today most stores run PPC ads and find it as one of the most effective ways to generate better ROI (return on investment) for their marketing efforts and see a positive result in terms of revenue faster.
A successful Shopify PPC campaign includes extensive keyword research, compelling copy for your advertisements, well-optimized landing pages for your ads, and professional ads set up on the platforms.
At Canesta, we tailor PPC campaigns that work. Our goal is not only to get you at the very top of SERPs (search engine results pages) and drive more traffic to your Shopify store. Our ultimate goal is to increase your conversion rates. Our expert knowledge, holistic approach, and tireless efforts deliver our clients’ real results.
We do extensive keyword research to find keywords most relevant not only to your products but also for what people search. This approach will ultimately lead to more potential customers for your Shopify store. If you already have a Shopify PPC campaign, we’ll also do a thorough audit to identify any mistakes or strategies that don’t deliver your maximum conversion.
Build and Manage
We build Shopify PPC campaigns from the ground up, laying the foundations of future successful digital marketing strategies that ultimately lead to better brand awareness, more traffic, and better conversion rates. Our team of experts knows to create a clear plan and build a solid PPC campaign for your Shopify store. We will also manage and closely monitor all of your campaigns every step of the way.
Test and review
Testing is essential for every PPC campaign. When we test and review your Shopify PPC ads, we will find out what works and what doesn’t. We will identify all of the opportunities that best suit your campaign, utilize all the tools in our marketing arsenal across different channels, and deliver you fast results.
Analytics & Reporting
A thorough analysis and reporting of your Shopify PPC results are crucial for your campaigns’ success. After we closely monitor your campaigns, we analyze and report. However, we don’t just hand you the complex data we’ve gathered. Our team of experts will make sure that you receive the information most intuitively and understandably, along with proposals for further actions.
Canesta’s PPC increased B2B leads & deals for Travertine Manufacturer
In two years, Canesta’s PPC campaigns lead to an increase from $977K to $1.5M, including a 147% increase during COVID for Saturnia Travertini’s website. According to projections, the company expects this impressive increase to nearly double this year.
Frequently Asked Questions (FAQ)
If you have run, managed, or optimized campaigns before, you probably already know that there is no such thing as a one-size-fits-all campaign, meaning that different approaches lead to different results. PPC campaigns have proven to be more effective than others when it comes to delivering results in a short time. As certified Shopify experts, our team of PPC experts knows that each brand and niche is different, but if the right approach is applied, a PPC campaign can increase your revenue faster than most of the other digital marketing strategies.
Most popular platforms like Google, Facebook, and Instagram have automated systems that allow you to set up your PPC ads without any sophisticated knowledge in programming and marketing. Yet, you still need to plan, analyze, and constantly monitor your PPC campaigns if you want to draw the maximum results from your investment. Our team of Shopify PPC experts will implement successful PPC strategies, analyze complex data, test and constantly monitor and improve your ads performance. Optimally, we will run PPC campaigns for your store that lead to actual results and leave you satisfied with your ROI (return on investment) and revenue increase.
If done correctly, your PPC (pay-per-click) ads should give you almost instant results. Unlike other more long-term advertising campaigns and strategies, PPC should increase your visibility, drive more traffic to your website, and deliver noticeable results in terms of conversions almost immediately after launching your campaign. At Canesta, we manage and optimize PPC campaigns to reach optimal performance, driving a highly targeted audience that converts into customers.
The main difference between Shopify PPC (pay-per-click) campaigns and Shopify SEO is that your SEO strategies will bring you noticeable results in the long run. With a successful PPC strategy, you should see almost immediate results in traffic, conversions, and more revenue. Your paid ads should target your ideal customers who are already looking for your offering and are ready to buy. At Canesta, we will create and implement Shopify PPC techniques, meant to deliver your Shopify store such instant results.
Driving more traffic should be one of the main goals of your PPC campaign, but it is not the only one. However, your primary focus should be on implementing PPC strategies that target the right audience and expose your brand to users ready to buy your products. Our expert team of Shopify PPC specialists knows that the best strategy in paid advertising is that, which leads to more conversions, not necessarily more traffic. That’s why our goal is to bring more buyers to your website, not only visitors.
Our team of experts has extensive experience with Shopify and vast knowledge and experience with setting up successful PPC campaigns on all the major platforms like Google, Facebook, Instagram, and others. We tailor our PPC campaigns after analyzing complex data about your Shopify store and its current presence. We develop our results-driven campaign strategy for your business not only based on our expertise and previous experience but also following your Shopify store’s unique qualities and specifications, your niche, and your competitors. Our goal is to increase your revenue and bring you long-lasting higher conversion rate results.