PPC for Lead Generation

Our successful PPC for lead generation strategies help you turn more clicks into purchases, generate more leads, nurture them into long-term customers. 

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PPC for Lead Generation 

PPC for lead generation is part of the inbound lead gen process, which also includes SEO and social media. It is one of the best ways to generate a constant flow of leads and attract the right audience to your site. When creating an ad, markers also build an effective strategy for capturing your potential customers.

PPC (pay-per-click) is a type of advertising which charges you every time a prospect clicks on your ad. It is one of the fastest ways to generate traffic to your website, ideal for startups and businesses that want to generate leads as quickly as possible, in addition to their SEO efforts, of accumulating more visits over time. 

At Canesta, we create successful PPC campaigns that correspond to your company’s purposes, and we display your ads strategically on all the major platforms like Google and Facebook.


What is PPC for Lead Generation? 

PPC for Lead generation helps you attract the right customers to your page. When you create your ads, you need to know where to place those ads as well. PPC ads can be a great way to get more people to visit your website, but they have to be well-thought-out. That’s why you need an effective strategy. Your ads can be hyper-targeted to focus exclusively on your target audience. You also only pay for them if they work. 

Think of your PPC ads as a powerful tool, helping you reach your sales goals faster. Businesses using PPC for lead generation implement other marketing strategies as well. Ads need to give just enough information to make your potential customers intrigued. 

Our expert team knows how to create impactful PPC campaigns for lead generation with compelling content that converts traffic into actual leads. We implement successful results-driven tactics and a holistic approach for creating a fully optimized client lifecycle.

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Why does PPC for Lead Generation matter? 

PPC ads for lead generation improve your keyword ranking and increase traffic to your website. With PPC (pay-per-click), you can generate more clicks and visitors, by strategically placing your ads on all the major platforms like Google, Facebook, Twitter, and partner sites and get more traffic to your website.

There is a difference between generating traffic and lead generation. Optimizing for visitors is only one side of the digital marketing strategy. The goal is to capture the attention of those visitors and turn them into actual leads. That’s where PPC for lead generation comes to the rescue. 

At Canesta, we know how to create attractive ads and deliver them to the right audiences. We know that customer behavior changes, so we constantly invest our creativity and know-how into boosting keyword rankings and making your website relevant, helping your business grow with PPC for lead generation campaigns.

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Every website, no matter how developed, needs a thorough audit. Before developing your PPC campaigns for lead generation, we will thoroughly analyze your website’s performance. At Canesta, we will go through all the questions and gather all necessary data before making any decisions. Our team of PPC experts implements results-driven strategies and techniques to create top-performance PPC campaigns, not only to generate more leads. Our ultimate goal is to increase your conversion rates.

Choosing the right keywords and optimizing for them leads immediately to better rankings in the SERPs (search engine results pages) and more traffic to your site. However, it is not enough to have more visitors. You need those keywords to appeal to the right audience – your potential leads. We thoroughly research and create attractive PPC campaigns specifically designed for lead generation. Our ultimate goal is to turn your visitors into actual customers. 


Creating successful campaigns that deliver conversions is one of the biggest challenges in the lead generation process. Your website needs an effective lead nurture strategy to create a meaningful user experience so that your potential customers are immersed in what they are doing. Our PPC experts know how to build a website structure that provides such experience and increases your leads’ motivation to become customers.

Leads can come from different channels and strategies. Lead tracking is an essential part of your PPC campaign process. Every website needs to have proper tracking for every step of the customer journey. It is vital to analyze how effective your PPC for lead generation campaigns are and which strategies and techniques work. We know how to conduct lead tracking and analyze and report the data in a meaningful and understandable way.

Canesta’s Lead Generation PPC for high-end appliance repair brands significantly increased leads.

Our successful Lead gen PPC campaigns have generated between 18k and 20k service jobs for high-end appliance repair annually. Our PPC increased leads for repairing large household appliances like Sub Zero, Viking, and KitchenAid. Canesta’s PPC efforts are ongoing, expecting to boost leads generation for the company even further.

Frequently Asked Questions (FAQ)

How is PPC different from SEO for lead generation? 

Both SEO (Search Engine Optimization) and PPC (pay-per-click) are powerful marketing tools for lead generation. According to research, both lead to measurable ROI (return on investment). SEO is considered a never-ending process that usually accumulates more leads over time, whereas PPC can generate more leads faster. At Canesta, we implement SEO and PPC strategies to deliver maximum lead generation boost to your website.

How can I improve the conversion rate with PPC lead generation?

Successful PPC campaigns go through complex stages to deliver better lead generation results. One of the key steps includes improving landing pages, analyzing and optimizing purchase funnels, choosing the right keywords that your prospects are already using when searching for your products or services, creating high-quality ad copy, and more. At Canesta, we utilize all the right tools, and we implement all the right strategies with one goal in mind: your growth and success.

How do I choose the right keywords for my PPC campaigns?

Choosing the right keywords for your PPC campaigns requires extensive research and knowledge of how keywords work. Every niche requires different keywords and in-depth knowledge of the target audience and marketing strategies. At Canesta, we analyze your market thoroughly, what your audiences look for and we find all the right keywords that will help you get the most out of your PPC campaigns.

How can I evaluate my PPC for lead generation efforts?

When it comes to lead generation PPC evaluation, marketers measure the success of your campaigns based on several factors. They can calculate the amount of money you spent, and get the impressions for your generated leads. However, the evaluation process is a bit more complicated than that. That’s why our PPC expert team closely monitors the success of PPC campaigns and determines the quality of your leads and the increase of potential buyers.

How important is lead generation for my business?

Generating leads is vital for your company’s success. Every business needs to grow its customer base regardless of whether it is just starting or is a well-established company. Your business creates value, but you have to distribute it to the right audiences who will appreciate it. And then, you need to nurture those relationships your business establishes with your customers. That’s where successful lead generation strategies come in. Our lead generation expert team knows how to craft successful lead generation techniques and implement them to help your business grow. 

Why should I hire Canesta for my PPC for lead generation?

Our expert team at Canesta has in-depth knowledge of how lead generation works and has implemented that know-how and understanding in crafting many successful lead generation PPC campaigns. We help our clients exceed their competitors in tough markets. We tailor our PPC campaigns following the specific needs of our clients.

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