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Magento is considered one of the best eCommerce platforms and it is owned by Adobe. The open-source platform offers hundreds of unique features specially made for store owners who want to expand and sell their products online. Because it is open-source, it allows its users to alter the overall look and feel of a website, alter and adjust its functionality and manage its content. The platform offers plenty of marketing and SEO options. It is packed with features, themes, and plug-ins to make any website fully functional and unique. Its eCommerce open-source versions are constantly evolving as the trends continue to change, giving business owners the ability to grow as they go.
Magento eCommerce PPC (Pay-per-click) campaigns aim to increase your ROI by attracting the right audience to your eCommerce website. The PPC campaigns target people already looking for your products online. A successful PPC campaign will not just increase traffic to your site and boost brand awareness but also generate a noticeable growth in actual sales.
Our team of PPC experts will implement cost-effective campaign solutions that will deliver consistent increase in ROI (return on investment), ROAS (return on ad spend), and boost conversion rates. We implement techniques and strategies that aim at one thing – growth for your business.
What is Magento PPC?
By creating and managing PPC campaigns for Magento online stores, businesses can see almost immediate growth in traffic to their websites by visitors interested in their offering. PPC campaigns increase brand awareness and lead to more sales on the website faster than any other marketing solution.
PPC campaigns can help you attract the right prospects you can easily nurture and build long-lasting, strong relationships with your customers. Successful PPC campaigns reach potential buyers and retarget visitors on different channels like Google, Facebook, Bing, and others.
At Canesta, we specialize in building PPC campaigns from the ground up. We start by gaining in-depth knowledge of your business and your industry. We commit to increasing your brand awareness and brand loyalty. We will set up and manage your campaigns, perform all the necessary testing and do extensive keyword research so that your campaigns deliver optimum results.
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Why does Magento PPC Matter?
Crafting Pay-per-click (PPC) campaigns is a form of art. It is a complex marketing process that attracts those visitors to your website who are looking for you and compels them to click on strategic ads that offer them what they already know they need. As opposed to organic traffic derived from SEO, PPC has an almost immediate effect on your site’s traffic. However, we can safely say that the successful PPC campaign is the one that leads to more customers.
Effective PPC campaigns would help your business’s growth. They will increase your brand’s visibility. You may be selling the best products and services, but you need the right people to know this. PPC campaigns target those interested in what you have to offer.
As Magento specialists and PPC experts, we take action instead of reacting to innovations and trends. We strive to be among the first to utilize the newest best practices and implement new strategies and techniques based on our knowledge, creativity, and out-of-the-box thinking.
We can safely say that PPC campaigns revolve around keywords. That’s why keyword search is a form of art and because it is the cornerstone of successful PPC campaigns, choosing the right keywords to bid on for your campaign is crucial for the outcome of your campaign. If done right, it will lead to a significant increase in your conversions. Our creative team of PPC experts will do extensive keyword research and choose the best ones for your campaigns.
Identifying your competition and knowing what keywords they use is crucial for keeping your PPC campaigns on track. This research is essential for any tactic in the business field, especially when it comes to pay-per-click advertising. Your competition is likely just as motivated as you are. At Canesta, we know how important it is to do a proper extensive competitor research and analysis to come up with a creative PPC strategy that will lead to maximum conversions and help your business excel ahead of your competition.
There are several types of PPC bids: target CPA, target ROAS, target impression share, and maximum conversions. However, the best PPC bids for us are the result-based ones. Setting your bids this way, aiming for fast results ensures higher ROI (return on investment) and getting the most out of your campaigns. These are the “smart bids” we strive to place for you. Our goal is to deliver you the maximum results for the lowest possible cost, regardless of the type of PPC campaigns we tailor.
Testing and Analysis
When it comes to the success of a PPC campaign on the battlefield of online advertising, it’s all about performance. A/B tests are crucial for running campaigns. Structuring the tests and analysis of complex data is crucial for the future adjustment and success of the PPC ads. The tests can focus on the content, landing pages, descriptions, CTAs (call to action), visuals, workflows and more. When analyzing the all-encompassing data, we will make all necessary changes to make sure we deliver you victory.
Frequently Asked Questions (FAQ)
Regardless if your website is on Magento, Shopify, BigCommerce, or any other platform, a strong presence and illuminated website visibility on search engines are keys for any business. And especially for those that strive to provide the best quality of products and services in their niche. Dedicated to targeting your preferred audience, PPC works wonders through careful segmentation, analysis, and real action. A successful PPC campaign would exponentially increase your customer base and provide a consistent flow of new prospects to your website. At Canesta, we will tailor unique PPC strategies and techniques suitable for your niche and following your brand identity and targeted audience. We will deliver your prospects offers they can’t resist.
Magento is an intuitive, simple to install, and easy-to-navigate platform. It offers additional features and add-ons that can make your website fully customized. However, when it comes to utilizing more complex programming and design solutions that will best suit your store’s needs and unique brand identity, it is best to hire a professional team of web developers. And although the eCommerce platform offers scalable and flexible solutions, they can be accessed and converged best by a professional team. The same goes for your PPC ad campaigns. At Canesta, we constantly track, analyze, and adjust the PPC campaigns for our clients. We have a vast knowledge of numerous industries, professional PPC know-how, and a creative and personal approach for each client. We are entirely result-driven, and our goal is to get the maximum out of your campaigns.
As opposed to other marketing campaigns, with PPC, you should see almost immediate results. Pay-per-click is meant to increase the traffic of potential clients to your website. However, not all PPC campaigns work to increase conversions. Many businesses aim to increase brand awareness and traffic to their website through their PPC. Because pay-per-click is target advertising, you should see almost immediate effect from your campaign, right after launching. At Canesta, we tailor PPC campaigns that impact your conversion rate. We base our success on extensive research, in-depth analysis, and a holistic approach with which we craft unique PPC campaigns for our clients that lead to sales boosts almost immediately after launching.
Magento SEO is a set of techniques and strategies tailored for the platform. Many of those strategies include SEO features already offered by the platform. Search engine optimization is necessary for any online business to increase organic traffic to the website over time. Usually, it is a long-term solution for the website, which means that results will accumulate over weeks or months ahead. Pay-per-click advertising is different. With PPC, you pay for every click on your ad, and it targets only people who are already searching for your offering, so you should see much faster results. At Canesta, we strive to craft results-based PPC campaigns and bring the highest possible ROI (return on investment). We have accumulated an in-depth knowledge of numerous industries, and our expert team of PPC professionals aims to help its clients reach their goals as soon as possible.
PPC campaigns are suitable for all kinds of businesses: from dentists, lawyers, and internet providers, online stores with hundreds of products to restaurant chains and big enterprises. If you are an eCommerce business that offers products – different from those you can find at Wal-Mart or Costco, you need PPC advertising. Internet users today use search engines to find their products and services online. Businesses from every industry are fighting for more visibility, a better position on the SERPs (search engine results pages), and ultimately higher conversion rates. Our team of PPC experts will work tirelessly to deliver you that rightful spot at the top in your niche, and we will strive to deliver you fast results.
Our experts at Canesta have in-depth knowledge of PPC for Magento. We base our success in crafting unique Magento PPC campaigns for our clients on know-how and our results-driven approach to each campaign. We help our clients get ahead of their competitors by boosting their brand awareness and generating more revenue, with actual conversions. Our campaigns are specially designed for each client, incorporating the latest PPC trends and marketing strategies. We tailor our Magento PPC campaigns based on thorough research and analysis and individual creative touch.