Email marketing is one of the most profitable direct marketing channels, generating an average return on investment (ROI) of about $36 for every $1 spent in 2021. Good email marketing informs your customers, drives sales, and builds a community for your brand through sending a newsletter, for example.
However, if you want to simply send emails, any tool can handle this task. To take things to the next level and make email marketing personal, you need Klaviyo, the next-generation email marketing tool.
Before, email marketing was a “one-size-fits-all” type of mailing, and now, it has moved towards segmentation and personalization. That may sound too much and too time-consuming, but Klaviyo takes marketing automation to “a whole new level.”
You need your clients to trust you, and for that, you need a unique and personal approach, segmentation, and automation for your email marketing. From personalized newsletters, automated emails for abandoned carts to personal “thank you’s,” Klaviyo has it all.
This powerful tool will help you create successful data-driven strategies and provide your business with actionable insights.
Many businesses choose Klaviyo to set up “a new generation of email marketing” without the need for complicated systems.
Now Let’s Get Started. What Is Klaviyo?
Klaviyo is an email marketing automation tool developed specifically for online stores. It helps companies provide more personalized contact with their customers via email, SMS, in-app, and site notifications.
In other words, Klaviyo makes the interaction with your customers more personal, helping your brand stand out from the rest, gaining your customers’ trust.
Klaviyo is an email marketing tool designed for e-commerce store platforms like Shopify, Magento, and Bigcommerce.
How Can You Use This Remarkable Tool?
Klaviyo helps you manage your customer base. It gives you the ability to listen to your customers and tailor their experience with your brand, providing specific things to specific audiences. This is done by using many innovative email marketing features.
Personalization
Klaviyo’s custom signup form builder allows you to gather more information about your customer base and expand your email list. It is very easy to use with its expertly designed templates. You won’t even need to have programming skills.
Segmentation
Using Klaiyo’s customer segments, you can learn when your customers engage with your service. Furthermore, you can group customers based on events, profiles, metrics, location, or date.
Then you can move forward and use the segmentation feature to create user groups and control when your marketing emails should get sent.
Working with Data
Klaviyo’s software automatically gives you important analytical information such as the percentage of lost customers and probable gender, for example.
You can also automate your customer’s journey with Klaviyo Flows, sending messages to subscribers based on their actions on your website. This way, you will provide relevant information, in sync with your visitors’ experience.
The tool allows you to automate your communication with pre-prepared templates that you can customize later and target a specific part of your customer base. In other words, it converts visitors into loyal customers by providing them with a unique user experience on your site.
What Makes Klaviyo So Powerful and Lucrative?
Klaviyo’s unique features make this powerful tool excel ahead of all other email marketing tools. It offers email personalization, which you can utilize to tailor personal emails with events, properties, and custom attributes.
Klaviyo also includes smart sending, skipping those recipients that recently received an email from you. It’s all about simplicity. Klaviyo offers one-click integrations to get all of your valuable data in one place.
With Klaviyo’s dynamic data blocks, you can pull information on products in order to personalize your messages and add product recommendations, which you can insert your recommended products directly into the emails.
The tool’s real-time tracking allows you to see your email campaigns results in real-time from open to purchase while also getting a complete profile for each of your customers.
Klaviyo also offers a library of layouts for email templates, all optimized for mobile devices. You can design your emails with the tool’s drag-and-drop WYSIWYG email editor.
Automatic Import/Export of Contacts between Klaviyo and LiveAgent
You can update contacts directly from LiveAgent and subscribe people directly from tickets in LiveAgent. It helps you get more subscribers, depending on the number of your incoming tickets.
For your convenience, you can access Klaviyo without switching between tools. This integration provides convenient access to all tools from one place – the LiveAgent dashboard.
Email Marketing vs. Social Media
Finally, we can’t promote email marketing without comparing it to social media. You could say: “People don’t use email anymore, and social media is the focal point of digital marketing”. While it is true that social media should be one of your primary channels for your digital marketing strategy, emails have their advantages.
For instance, emails can be much more personal than social media campaigns. The cost for an email marketing campaign is much lower than for other channels, especially when it comes to conversion rate.
But What Makes Email Marketing So Powerful?
Well, it gives you direct access to your audiences’ inboxes, and the ability to interact with your customers on a more personal level, gaining their trust.
Furthermore, powerful email marketing tools like Klavyio don’t exclude social media. Instead, they can complement your social media marketing strategies. For instance, you can use Klaviyo’s segments to target your Facebook advertising campaigns.
Ultimately It Boils Down to What Works Best…
Email marketing has proved its multiple benefits and is vital for the success of your business. Its fantastic ROI alone should make email marketing the pillar of your online marketing strategy. According to statistics, in 2020, there were over 4 billion email users worldwide.
Not utilizing an email marketing tool and not having an effective email marketing strategy means leaving money on the table.
It’s good to keep in mind that not every email marketing tool out there would get the job done. Klaviyo is easy to use and provides marketing insights without any sophisticated integration. Its next-generation features, simple and intuitive user experience make it the preferable choice for businesses.
