At Canesta, we don’t just build websites—we build ecosystems for growth. June 2025 marked one of our most expansive and strategic months to date, with multiple international launches, a new wave of product innovation, and high-impact partnerships that are already delivering value. Here’s a closer look at the brands we brought to life this past month:
Bett’r Food by Smart Organic, A Continental Rollout
Client: Smart Organic
Brands: Bett’r, Roobar, Dragon Superfoods, Frudada, LoveRaw
Smart Organic, one of Europe’s largest and fastest-growing organic food manufacturers, continues to expand its digital ecosystem with Canesta at the helm.
This June, we have completed the execution of a comprehensive multi-market Shopify rollout for the new flagship e-commerce presence:
Bettr-food.com – Serving Germany, Austria, Switzerland, and Western Europe with localized content, multilingual UX, and conversion-first structure.
Bettr-food Balkans – Serving Hungary, Czechia, Slovakia, Slovenia, Romania, Greece, and Bulgaria with tailored SEO, content, and localized promotions.
Bettr-food Baltics – Targeting the Baltics (Lithuania, Latvia, and Estonia), as well as Poland, with a Shopify build designed for regional growth and multilingual scalability.
Smart Organic also acquired the UK’s beloved vegan chocolate brand, Eat Love Raw. Known for its cult favorite Cream Wafer Bars and Nut Butter Cups, Eat Love Raw was relaunched. Our role at Canesta is now evolving into full-scale brand amplification.
New Health & Wellness Launches
Client: Get MORE Power
A marketplace that combines fitness supplements, bio cosmetics, and superfoods has been introduced. But this isn’t just a DTC site, it’s a curated wellness marketplace combining third-party brands with exclusive private labels:
- MORE Power – a robust line of sports nutrition, including whey protein, fat burners, detox formulas, and performance supplements.
- MORE Delicious – nutrient-dense, high-protein snacks such as protein muffins, showcasing innovation in functional indulgence.
Both brands are already successfully selling internationally with markets in Europe and the Middle East.
Client: Elasté
Elasté is a Canesta-owned ventureFrom brand ideation to launch, Elasté was conceptualized, built, and marketed entirely by the Canesta team. It represents our full-stack execution model:
- Brand strategy – focused on performance beauty with European aesthetic appeal.
- Product positioning – targeted toward women seeking clean, clinical-grade anti-cellulite treatments.
- Creative direction – minimalist and luxury-inspired branding that communicates trust and results.
- Web development – built with conversion-focused UX with scalability in mind.
- Digital marketing – SEO, PPC, influencer outreach, UGC content, video creation, retention marketing, all powered in-house.
Elasté isn’t just a product; it’s proof that Canesta can build high-performance brands from the ground up.
Client Growth, Ongoing Support & Marketing Wins
Client: Lilia’s Eye Candy
A vibrant art and fashion brand based in California, has undergone a full digital and offline transformation. From strategic web redesign to advertising and B2B enablement, we’ve helped scale the brand into new channels and markets. We have delivered the following for them:
- A restructured Shopify site optimized for both DTC and B2B, featuring tiered pricing, gated content, and a clean UX tailored to conversions.
- End-to-end management of Google Ads and Meta campaigns with creative tailored to both art lovers and retail buyers.
- We supported the brand’s physical presence at the NY NOW (New York) event, as well as at a few SoCal Pop-ups and art shows.
We’re positioning Lilia’s Eye Candy not only as a niche DTC brand but as a scalable retail-ready business with cohesive online and offline engagement.
Client: High-End Appliance Repair – Brooklyn & Queens NY
We launched a high-converting local service website, targeting two major boroughs in New York City – Brooklyn and Queens. It’s a lightweight, mobile-first website engineered for speed, simplicity, and phone call conversions. A 24/7 live receptionist ensures every lead is captured and routed in real time. The marketing stack includes Google and Bing Ads that are hyper-targeted down to ZIP-code-level intent with daily monitoring. We have also built from scratch with town- and service-specific keyword targeting for both organic and paid search. Dynamic call tracking was integrated to measure campaign effectiveness, refine ad spend, and map customer intent by time, location, and keyword.
This is an example of Canesta’s local lead-gen expertise – smart targeting, fast builds, tight optimization loops, and high-quality conversions.
Client: Michel Germain Parfums
For Summer 2025, Canesta delivered a seasonal refresh and website redesign for Michel Germain Parfums, the luxury fragrance house known for signature scents like Sexual Paris and Sugarful. We crafted a refined mobile-first design focused on sensuality, simplicity and seasonal storytelling. The process included updated homepage layouts, campaign imagery, and curated collections align with summer fragrance trends.
We’ve been a trusted partner of the brand for nearly five years, providing ongoing conversion rate optimization, site design, development, and technical support across two Shopify storefronts. As Allison Hyland, Manager of Digital Marketing, shared:
“The Canesta team is knowledgeable, smart, responsive, and professional… We loved their data-driven approach to website design & function. Working with them is a pleasure!”
Client: VIWA Water
Our partnership with Viwa began with an integrated digital strategy focused on brand visibility and awareness. The plan is to create buzz online so that people can buy it offline while traveling from gas stations and local corner stores. The campaign blends lifestyle-focused creative with conversion-focused copy across Google, Instagram, TikTok, and Facebook, promoting Viwa’s range of functional waters to wellness-conscious consumers across Central and Eastern Europe.
Client: Chameleon Hunting
We kicked off full-scale SEO and PPC campaigns for Chameleon Hunting on their local websites in Germany and Romania. The goal for these campaigns is to promote the new hunting apparel collection, as well as prepare the audience for the new hunting season that starts at the end of the Summer.
