Email Automation & Nurturing
Our team will create meaningful email campaigns and nurture your customers, leading your business to unlimited growth.
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What is email automation?
Do you want to send your emails to the right audience at the right time? Email automation is the way to make that happen without starting from scratch every time. Automated emails are behavior-driven messages, automatically sent, directly responding to your site’s user actions.
Email automation allows us to create powerful personalized emails based on the specific behavioral patterns your potential customers or clients have taken. Email automation is an essential part of every digital marketing strategy.
Sending automated messages saves time, and using automated workflows works like a charm for lead nurturing and increasing sales from both new and existing customers. Our expert marketing team tailors unique automated email campaigns that strengthen your relationship with your customers, user engagement, build brand trust and increase retention.
What is email nurturing?
Nurture campaigns are primarily based on past user behaviors like search history, site navigation, sign-ups, and more. These types of email campaigns engage with leads organically. They provide value to potential customers and clients, and their purpose is to inspire, educate, and even enlighten them. Nurture campaigns are among the most effective ways to build trust between the business and its customers or clients.
Email nurture campaigns turn leads into conversions. In today’s tough competitive environment in every industry, it is vital to incorporate nurturing campaigns into your digital marketing strategy. Every business needs to invest in audiences and establish a strong bond between the brand and its customers or clients.
Our expert marketing team will implement successful email nurturing campaign strategies to create digital interactions with your list of prospective customers. We have a holistic approach to lead generation and lead nurturing. With our vast knowledge and experience, we will implement powerful creative strategies in our email marketing campaigns to exponentially increase your conversions rates.
Why do email automation and nurturing matter?
The short answer would be: Email automation and nurturing improve your sales cycle. But how? Today, customers want to feel important and appreciated. Sending personalized emails and nurturing the consumer are essential for the success of your business. Businesses that provide actual value and show appreciation for customers build better relationships with them, have better credibility, and exponentially drive more revenue.
The buyer’s journey is a complex experience, and it is crucial to send useful content to your customer and seamlessly lead them through the sales funnel. You need to provide them with solutions to their problems, respond to their needs, and lead them to decide to buy what you offer at the right time.
Our expert marketing team will accurately pinpoint your customers’ needs and the solutions that your business can provide. We will send your potential prospects the right messages at the right time and never miss the opportunity to make them feel nurtured and appreciated. With systematic tracking of your campaign success and analysis of in-depth data, we will constantly refine your email marketing campaigns with one goal in mind – to improve your revenue substantially.
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Marketing strategy
Our successful email marketing campaign strategy includes sending automated emails based on triggers, precise audience segmentation, and scheduling. Our goal is to create efficient email automation and nurturing campaigns that help your business engage better with your customers and boost your sales. We know that every customer matters, so we will not miss the opportunity to convert a prospect into an actual buyer.
Response tracking
Our team of experts at Canesta provides professional campaign management that includes response tracking. We track your customers’ replies to automated emails and improve follow-up performance. We will analyze the email campaigns’ report data precisely and make any necessary adjustments, to deliver the ultimate response rate and exponentially increase your ROI (return on investment).
Customer Relationship
Establishing better engagement with your users and closer relationships with your already existing customers is key to increasing retention and ultimately boosting your sales. Our team of email marketing campaign experts will provide all-encompassing solutions to establish better interactions between you and your customers and substantially increase your brand awareness and trust.
Lead Nurturing
Our expert team will tailor unique lead nurturing automated marketing campaigns to encourage your prospects to take the next step toward a purchase. We will utilize innovative email automation technology and send out behavior-driven, precisely-timed messages, influencing leads to turn into buyers. We will deliver successful lead nurturing campaign solutions specifically designed to your brand’s needs and industry’s specifications.
Email Automation For A Luxury Fragrance Brand
We tailored unique email automation campaigns for a luxury fragrance brand, generating a 30% open rate from emails and an 18.5% click rate from SMS campaigns with average monthly revenue of $4,714.
Frequently Asked Questions (FAQ)
Competition is constantly increasing in every industry. Companies compete with each other in every digital advertising aspect. That’s why email automation and nurturing are essential for your business. Consumers today are constantly bombarded with messages by companies offering them the best products. If you want to stand out from the crowd, you need to give them value that they can’t resist. By harnessing the power of email automation, we will determine what is valuable to them and the precise timing for delivering that value. Our expert team will do a thorough analysis of your niche and audience. We will tailor irresistible email marketing campaigns and nurture your prospects to the very end of the customer journey.
According to statistics, email marketing is so effective that you get ROI (return on investment) of 4400%, which essentially means 44$ per every 1$ spent. However, It is hard to determine the cost of email automation and nurturing campaigns because they are calculated based on various factors. It depends on the scope of the campaigns, audience size, analysis, your company’s goals, and other factors. We know how effective email marketing is, and we are sure that our efforts will exceed your expectations a couple of times over.
There are different nurturing campaigns’ lifecycles. According to marketing experts, campaigns can be between 1 and 10 emails long and then get diverted into regular newsletters. Different factors influence the number of emails sent for each nurture campaign, such as your niche, your company’s specifications, your product or service, and your customers’ needs. The period over which these emails get sent gets determined after a thorough professional analysis and testing. We tailor unique nurturing campaigns and send the right messages at the right time. We constantly test, monitor, and analyze to adjust and refine your email nurturing campaigns, delivering you the best possible results.
One of the biggest advantages of email workflows is that when we set them up and choose the specific criteria based on which they get triggered, they get completely automated. Automation means that no one will sit around to click and send the emails. They get sent 24/7. However, they need to be closely monitored by professionals so that you can squeeze the maximum of your campaigns. At Canesta, we utilize the latest technology to provide the best possible in-depth analysis of your email marketing campaigns. We constantly analyze complex data to determine how well your email marketing campaigns are doing. Our expert marketing team has exceptional email automation know-how and creativity. We will get you on the fast track to your email marketing success.
There isn’t an exact time for seeing results from an email marketing campaign. However, you should know that according to experts, half of the subscribers you get to your email list aren’t ready to buy your product just yet. It means that they need to be nurtured into conversions. Email nurturing campaigns are the most effective way to turn your prospects into buyers. At Canesta, we know that success isn’t achieved by merely generating more leads. Our goal is to boost your revenue, and the only way to do it is by increasing your sales. We tailor powerful email nurturing campaigns that give your customers value they can’t resist.
At Canesta, we utilize the latest email automation technology, and we tailor unique, powerful email marketing campaigns that seamlessly lead your prospects into becoming buyers. We understand how important it is to have a solid relationship with your customers. We implement creative email nurturing campaigns based on our in-depth knowledge and vast experience with email marketing. We implement our strategies according to your company’s specifications and customers’ needs. We will lay the solid foundations for a better relationship between your company and your customers.
