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eCommerce SEO is one of the first big leaps on your business’s digital journey towards becoming a successful and popular online store. On that journey, you need powerful helpers, like Canesta’s SEO experts, to boost your website and help your website achieve top rankings in the search engine results pages (SERPs).
Search engine optimization for eCommerce websites is the ultimate path to growth for your store, as it will boost your onsite traffic and revenue. It will sustain your position at the top rankings for your most valuable keywords.
You sell the best quality products in your industry, and you have created them with the utmost care. Great! Now you need to show them to the world – you need visibility. A successful eCommerce SEO strategy will bring your products to the spotlight on the big digital stage. May your eCommerce SEO journey start now!
What is eCommerce SEO
Let’s simplify. Search Engine Optimization for eCommerce is the process of making your online store visible to your future customers. When people search for your products, you want to rank as high as possible and drive more traffic to your online store.
When done right, eCommerce SEO becomes a modern-day digital craft. Tailored especially for your business’s unique needs and designed to drive more traffic to your store, it would convert your visitors into customers by creating the optimal, intuitive, and immersive user experience.
eCommerce SEO primarily involves optimizing headlines, meta data, link structure (internal and external), website navigation, and product descriptions, but it is much more than that.
If you want your store to grow exponentially, contact Canesta’s SEO experts to help you create a unique and powerful long-term eCommerce growth strategy for your business.
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Why does eCommerce SEO matter
When users need a product, they search for it on Google search first. Usually, they look for information, tips, reviews, and any other helpful information that could make them decide to buy or not.
If your website appears in the SERPs, you will attract those users to your website. Successful eCommerce SEO does not only make your products visible and easy to find by potential customers. It also creates a trustworthy website, targets the right audience, drives retention, and provides valuable information.
SEO is much more than simply ranking keywords. Each year, Google has more than 500 algorithm updates on average. A long-term purpose-driven SEO strategy for your website will help you map out and plan your strategy based on your company’s purpose. With Canesta’s expert advice, experience, and know-how, you will get much more than just keywords ranking.
Complex SEO Campaigns
Complex SEO Campaigns that encompass a wide range of strategies would boost your website’s rankings and build a strong online presence for your business. Crafting a comprehensive SEO campaign for your eCommerce brand includes planning, thorough keyword research, web audit, link building, value-based content, and much more. You will get an SEO strategy that will withstand the test of time.
To achieve good results in the search engine optimization pages, you must provide value to your customers. Value-based content is the easiest way to offer them something of value for free and reach a wider audience. Nurturing content that consistently provides helpful information to your audience will ultimately increase your website’s value and grow your business’ revenue.
Top-Ranking results are achieved over time. They are based on the solid foundation of a comprehensive SEO campaign, valuable content, and purpose-driven strategies. Now, the top-ranking factors that will guarantee your business the success it deserves would be high-quality content, good on-page experience, internal and external links, page speed, and mobile-first experience.
Building eCommerce SEO from the ground up
With Botanicam, we started from the ground up, and in 2021 we reached a 379% increase in Blog Traffic, 300% YoY Growth, 1,680% increase in Organic Search, 2,500 New Keywords Ranking on Google, compared to 2020.
The Growth Experts You Can Trust
Our team is dedicated to reaching the ultimate growth results your business deserves.
That’s why we are proud of our close partnerships and outstanding clients’ reviews.
Frequently Asked Questions (FAQ)
Product pages are the veins of your eCommerce website. Every online store needs to have good optimization for its products and create a good experience for its visitors. SEO is a compilation of techniques that put your URL on the search engine results. With today’s competition in every industry, your eCommerce website needs to maintain a place in the top ten results. But that takes effort and expert implementation of eCommerce SEO strategies.
The main difference between eCommerce SEO is that it focuses on optimizing for generating more leads and conversions. If ordinary SEO focuses on more traffic and visibility for your website, eCommerce primarily focuses on converting those visitors into customers and increasing your conversion rate. eCommerce SEO also includes optimizing each product with relevant keywords, covers reviews, and deals with multiple competition factors.
It is hard to predict how long it would take for your eCommerce website to get a high rank on Google. There are many factors to consider. However, you can be sure that if your eCommerce SEO is successful and your efforts in carefully selecting the right keyword and value-based content creation are consistent, you will get more exposure and visibility. Ultimately you will have long-term improvement for your business.
Today SEO keeps competition fair. It is of critical importance for eCommerce websites. It will help you increase your organic search traffic and rank your website higher in search engines. Most users prefer to search with Google before deciding to purchase, so you need well-optimized product pages, impeccable product descriptions, and valuable information that makes your store trustworthy.
Professional SEO experts can provide an effective SEO strategy for your online store. Results provided by a professional digital agency are long-lasting and maintain successful SEO higher-ranking strategies to boost the traffic to your website and convert your visitors into customers. Trusting professionals for your eCommerce SEO will bring your business better ROI (return on investment).
Canesta’s expert team works tirelessly to create successful eCommerce SEO strategies tailored to the unique needs of each business. Our team of experts has a vast knowledge of SEO and experience in creating successful campaigns for eCommerce businesses in a wide range of industries. We know what works best for eCommerce SEO, and we implement the best strategies following the new digital marketing and SEO trends and the business’s specific needs.