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For decades, advertising has been one of the most effective ways to enhance your visibility and drive customers to your business. But like everything else, advertising has also rapidly evolved in the past couple of years. With fast digitalization, online marketing and advertising have also shifted gear.
Every eCommerce business strives to boost traffic and sales. However, that’s not an easy task, given that the competition is constantly growing in every industry. As a response to consumer behavior, businesses have moved away from traditional advertising models and have recognized the importance of PPC (pay-per-click) marketing. Now, paid ads get more than 65% of all the clicks for commercial searches. With the increase of eCommerce PPC popularity, businesses have understood the necessity of professional ad creation and precise keyword selection.
Our team of expert marketers and advertising specialists has gathered vast knowledge and has created strategies and techniques that lead to a rapid boost in revenue. We combine those techniques and strategies to execute successful PPC campaigns that work flawlessly in every industry imaginable.
What is eCommerce PPC?
eCommerce PPC (pay-per-click) is a set of online advertising strategies tailored specifically for your online shop to promote its products and boost sales. PPC for eCommerce is a results-driven advertising model, and it requires a lot of planning, testing, and optimization. The great thing about PPC is that it can fit every budget and already existing advertising model. It means that if you already have an advertising plan, we can always incorporate eCommerce PPC because it is a campaign of its own. Its goal is to target a specific audience – people – who are already looking for your offering.
A well-done PPC campaign minimizes the CPA (cost-per-acquisition). In other words, with a successful eCommerce PPC strategy, you will have maximum results at the minimum cost. The final goal is to create a long-term generator for sales, targeting the right buyers for your products.
At Canesta, we know how to create and execute the most suitable PPC strategies for your eCommerce brand. We harness the power of Google and Bing advertising platforms, and we use it to boost your traffic and ultimately to generate more revenue for your business.
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Why Does eCommerce PPC Matter?
PPC for eCommerce has become a synonym for products’ advertising online. It is one of the fastest ways to increase your revenue. This advertising model is entirely results-driven, which means that it includes constant monitoring, analysis, refining, and optimization. Today, eCommerce PPC is vital for any online shop precisely because the campaign includes extremely narrow targeting, which means that you create your ads, knowing your exact audience that will get exposed to your ads. In other words, your advertisements will go directly to people already searching for your products online.
You can decide if you want to have a small or a large-scale PPC campaign. We can create it according to your budget and your specific niche. This type of advertising is different from other more traditional models that require payment upfront. eCommerce PPC provides more flexibility when it comes to payments. You can also keep track of how much you spend on campaigns.
We will tailor a unique, lucrative eCommerce PPC campaign that will correspond to all of your requirements (budget, niche, and audience). Our goal is to deliver fast results and get your eCommerce business on the fast-track revenue boost.
Optimizing for the right keywords is essential for your online store, and it is even more important when crafting your PPC campaign. The pay-per-click model enables us to create ads, targeting an audience that is already looking for what you’re selling. It means that choosing the keywords people are already using on search engines will help your online store generate more customers and more revenue by converting users into buyers faster than any other advertising model.
A successful eCommerce PPC campaign management includes a few key steps: First, we will determine your campaign structure and build your campaign’s landing pages. It is crucial to choose the right keywords your prospects already search for. We will do extensive research to select those keywords to achieve maximum results from your campaigns. Our team of PPC experts will create a campaign plan, execute it, and constantly analyze your results and optimize.
eCommerce PPC reporting means creating a thorough report used to show you the results of your campaigns. As professional marketers and PPC experts, we usually look at the key metrics and analyze your market niche and competitors. After we set up your PPC campaign, we constantly monitor how well it is doing, as we aim to boost your conversion rates as much as possible. After that, we thoroughly examine your campaign results we prepare a report based on your current growth, goals, and any necessary adjustments.
Setting up an eCommerce PPC campaign is a unique process for each platform. Over the years of experience, we have gathered vast know-how of all the channels where your ads can be displayed. We work with all the major platforms, and we know that the search engines – Google and Bing require a completely different setup than platforms like Meta, Twitter, or TikTok. We will do an extensive customers behavior analysis to see where and how users search for your products.
eCommerce PPC for Surfas
Surfas is a family-owned culinary business established in 1937, serving chefs, food professionals, and restaurant chains for over 80 years.
Our team of eCommerce PPC and SEO experts, Surfas Culinary District, received a redesign, a Shopify migration, a mobile-first approach, and PPC campaigns that helped the online store increase its total sales by over 27% in one year. Thanks to Canesta, the percentage of customers who returned and shopped online also rose by 11%. The average value of orders increased by 23% in just one year.
Frequently Asked Questions (FAQ)
eCommerce PPC advertising is a complex process. The first thing we do for our clients is to pick their eCommerce PPC platforms. To do that, we do extensive research on their competitors, keywords, and audiences. After that, we present our analysis and eCommerce tracking, where we do regular data analysis and track your campaigns’ progress to help your business grow. A successful eCommerce PPC campaign requires a professional approach and vast knowledge. Our team of experts has proven results from running eCommerce PPC campaigns that really help businesses grow their customers’ lists and boost their revenue.
The main difference between eCommerce SEO and eCommerce PPC is that eCommerce SEO is a long-term solution that steadily boosts the traffic to your website, but at a slower pace, while eCommerce PPC consists of paid ads that lead to more instant results. eCommerce PPC is great for businesses that need to boost their traffic and get more customers faster. At Canesta, we understand how important your online presence is and how crucial it is to get a constant flow of new customers. That’s why our eCommerce PPC campaigns are completely results-driven, proving that our approach boosts conversion rates.
eCommerce PPC is a complex way to advertise, and it includes numerous different strategies and techniques. There are some general proven successful steps that you can take to increase the ROI from your eCommerce PPC campaigns. Run your PPC Campaigns on all the major platforms like Google, Facebook, and Instagram. You can optimize your products based on ad results. Constantly analyze your data to see which ads are doing well and invest more in them.
Selecting the right keywords is key to your eCommerce PPC campaign success. If you want fast results, then you can be sure that keyword analysis should be on top of your list. eCommerce PPC campaigns have specific targeting for an audience already searching for your products. At Canesta, we will analyze that complex data for you, and we will give you information not only about what people are looking for but also how they are looking for it. Meaning we will know what keywords they use when they search for your products, on what devices, at what time, and from what location.
You can rest assured that your website will see more traffic instantly if you execute a successful eCommerce PPC campaign. The trick is to make sure that you target the right people who are already searching for your offering. There are various ways to analyze and optimize your eCommerce PPC campaigns for that. However, the safest way to get more traffic is by hiring digital experts to craft your campaigns and drive more leads to your site faster.
Even though eCommerce PPC campaigns create a fast route to more revenue, they need to be tailored with precision and expert knowledge. Our team has crafted countless eCommerce PPC campaigns for various industries. We know how to utilize all the right tools and use technological innovation and complex data to improve your optimization, drive maximum traffic to your website and generate maximum revenue for your online store.