“If you really look closely, most overnight successes took a long time.”-Steve Jobs Digital marketing is vital for the survival of any business today. It is an all-encompassing effort, utilizing all the tools, techniques, and …
Google Search Console is a powerful free tool that enables marketers and business owners to monitor how their website performs and optimize their online presence. It’s a fact that most searchers don’t even look past …
In February 2021, Google announced a significant change coming to the structure of its keyword types. The phrase match will expand to include the broad match modifier’s traffic and cease to support the broad match …
What does this mean for our current and prospective clients? Canesta has formed a partnership with Trustpilot, the leading global review platform, as part of our ongoing mission to add more value to our clients’ …
Unlike other marketing strategies, the digital marketing sphere continuously evolves. This implies that previously effective strategies have turned obsolete or non-functional. Therefore, digital marketers should find ways of keeping up with the trends. Fortunately, those …
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